Account Mein - India's largest B2B Channel Payments Partner

With the frenzy to scale up operations, most brands skip one of the most important steps in channel partner management—Know Your Customer (KYC) verification . Bypassing KYC might look like an extra bit of red tape, but it can cost firms much more in the long term—both financially and in terms of reputation. Why KYC is Important in Channel Payments KYC is not a regulatory tick-box. It's a first step to guaranteeing those receiving your payments are valid, verified, and responsible. For brands with hundreds or thousands of retail partners across the FMCG and consumer goods industry, KYC becomes even more vital in risk management, compliance assurance, and evading fraud. The Unseen Burden of Skipping KYC Fraud & Identity Threat Without proper KYC, your brand is exposed to impersonation, ghost retailers, and fake accounts. Payment is likely to get directed to non-existent recipients or channeled to off-target recipients, resulting in revenue leakage and erosion of trust among genui...

There are many different kinds of customer loyalty programs. Instead of combining two or more models, some businesses choose to use just one. This article will be helpful to you in selecting the best brand loyalty programs for your customers and business needs. However, let's first look at what a customer loyalty program is defined as: A brand loyalty programs is a planned strategy that combines communication, software, hardware, gamification (in some cases), financial incentives, marketing strategies, event planning, etc., to help businesses strengthen their relationships with their customers. A customer loyalty program aims to boost retention and, eventually, advocacy. Customer Loyalty Programs of Various Types. 1. Programs at Points. Due to their simplicity, point programs are the most popular in business. They are founded on the straightforward idea that you get more for your money. Depending on the size of their purchase, customers receive different points each time they purc...